With the disastrous 2nd wave of Covid testing the country’s healthcare to its limits, Bikano, India’s leading snacks brand has pitched in with its contribution to the ongoing fight against the pandemic. Setting forth its public spiritedness and devotion to a higher cause, the company has recently donated Rs 22 lakh to the Prime Minister Cares Fund.

Manish Aggarwal, director, Bikano stated- “The first wave of Covid was challenging enough. Now the second wave with all its ferocity has come upon us most unexpectedly impacting us Indians like never before. And Bikano has always stood for what counts for the greater good. As a company with a conscience, we aim at not only winning the hearts and minds of our patrons and food lovers; we are sincerely looking forward to giving back to the wider society where we belong to. And what better than pitching in for a cause which has affected nearly every one of us in some ways or the other.”

“Even as the authorities are doing everything in their power to stem the tide of destruction and death unleashed by the second wave, like everyone else, the Bikano family too has been jolted. We all remember that PM Cares Fund had been set up with the purpose of fighting a public health emergency of this magnitude. And so when the government is doing so much to make things better in the face of such a formidable public health challenge, how could we stay behind and remain passive onlookers. It was our bounden duty to come forward and make our small contribution count,” Aggarwal further said.

The company has remained relatively unharmed from the economic headwinds coming on account of Covid-19 even during the 2nd wave. As a matter of fact, only recently, it introduced as many as seven products on a single day across the nation which was soon followed by separate launches in cities in Punjab and northern Hindi speaking markets of UP and Uttarakhand, demonstrating its brand robustness and performance.


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