5-hour ENERGY® has unveiled 5-hour ENERGY inspired Energizing BBQ Sauce, a game-changer for grill enthusiasts everywhere. As grilling transcends being just a hobby to a full-fledged lifestyle, there’s a vibrant community of over 630K members on r/BBQ and millions sharing their passion on Instagram with 38M #BBQ posts. It’s more than just cooking outdoors—it’s about fostering connections, exchanging recipes, and celebrating the flavors that unite us. With 68% of Americans firing up their grills year-round, the allure of mastering the grill knows no bounds.
Now, with the launch of the 5-hour ENERGY® Inspired Energizing BBQ Sauce, both seasoned grill masters and newcomers have the opportunity to elevate their grilling experience all summer long. Just in time for the nation’s top grilling holiday on July 4th, this innovative sauce promises to revolutionize grilling season. Infused with a delightful Peach Mango flavor and the invigorating boost typical of a 5-hour ENERGY® shot, it doesn’t just enhance taste—it embodies the essence of summer. Get ready to savor every moment with Big Grill Energy.
Finally, an energizing BBQ sauce that adds pep to your protein, veggies, fries… you get the idea. Created with the partners at The National Food Lab, energy has never tasted so good. And with 60 milligrams of caffeine per serving, the sauce packs an energizing punch that goes beyond its bold flavor.
To add even more fuel to the fire, 5-hour ENERGY® is bringing on Brian Baumgartner as the perfect partner to spread the word (and the sauce). The actor will be sharing his own mouthwatering recipe using the product with his followers, who can then replicate his dish after snapping up a bottle of their own. As a passionate home griller and the author of the new Seriously Good Barbecue Cookbook, Brian knows better than anyone how to keep the good vibes going at the grill all day.
“It takes true Big Grill Energy to work the grill. It’s an art, a science, and a passion that takes time to get things just right. Whether you’re a novice or a well-seasoned pro, everyone knows you need a specific kind of energy to keep things low and slow throughout the full grilling experience. That’s why I’m incredibly stoked to be partnering with 5-hour ENERGY® to bring the secret sauce you need to crush your cookout.”
Brian Baumgartner, Actor and BBQ pro
No matter your grilling style, 5-hour ENERGY® Inspired Energizing BBQ Sauce is here to get you across the finish line. The limited release will happen over four weeks, officially launching June 27 at 5hourenergy.com. The best part? This sauce is on the house — and yes, that includes shipping.
“From my own family cookouts, I know how exhausting BBQing can be. From grilling to hosting and all the fun lawn games that happen in between, it’s often an all-day affair. As we continue to redefine what 5-hour ENERGY® is and can be, we’re excited to be the first energy brand to offer hardworking BBQ aficionados what they really need — a caffeinated sauce to help stay focused and keep the party going.”
Jeff Sigouin, President and COO, Living Essentials, 5-hour ENERGY
BBQ is a summer staple that takes everything you’ve got. And 5-hour ENERGY® Inspired Energizing BBQ Sauce is the secret ingredient for staying in the zone all day long.