Berry Global Group a global sustainable packaging leader, Inc. has partnered with Brookfield Drinks for the launch of a new spring water range in a first-to-market bottle made completely from Prevented Ocean Plastic (POP).
It is estimated, that every 500ml bottle of NEO WTR, made using discarded plastic that has been collected along coastlines at risk of ocean plastic pollution, stops the equivalent of approximately 1.7 plastic bottles entering the ocean. In addition to the POP bottle, both the label and cap are fully recyclable to offer a complete circular solution pack.
Berry Global worked with Brookfield, a drinks sales and marketing specialist, and the filler, to create a custom ocean plastic bottle design in line with the requirements for efficient filling while ensuring a strong shelf presence and convenience for the end-user. The bottle features an embossed NEO WTR logo to maximize branding, along with the eye-catching wraparound label that highlights the bottle’s POP origins.
Berry’s experts rapidly sourced the POP and provided initial bottle samples for Brookfield to assess. To speed up the project once the final bottle design had been agreed upon, the mold was created, and a pallet of bottles was produced for testing.
“We are delighted to have worked with NEO WTR on this very important project. The bottle is an excellent example of how a practical solution can quickly be developed to support NEO WTR’s sustainability objectives and tight commercial timings. It also demonstrates how businesses can achieve More Together in achieving their sustainability objectives.”
Joe Horton, Sales and Marketing Director, Berry Global
The POP, supplied by Bantam Materials, is a high-quality, certified, and award-winning recycled plastic material that has been collected from coastal areas at risk of ocean plastic pollution. NEO WTR uses material sourced from Indonesia, the world’s second-largest contributor to ocean plastic pollution. The plastic meets regulatory health and safety standards, is traceable back to the source, and can be identified on the bottle through its distinctive triangular logo.
“We are very proud to be the first in the category to bring this type of bottle to market, which represents a massive advancement in packaging for soft drinks. Our 100% POP bottle with recyclable cap and label offers an environmentally positive option that actively tackles the growing problem of ocean plastic, but it was imperative that the bottle still delivered a positive user experience as well. Berry Global’s contribution has been critical in achieving all our objectives and the company was able to meet the tight deadlines for a successful on-time launch.”
Nigel McNally, Managing Director, NEO WTR