Barilla is launching Ticket to Togetherness in celebration of World Pasta Day on October 25th; a giveaway that offers fans in the U.S. a chance to win a trip for one to see a loved one and reconnect over a delicious meal. Barilla, the world’s leading pasta maker, believes a delicious meal with loved ones is the best way to foster connection and inspire togetherness, but knows that physically getting to see friends and family is often easier said than done.
In-person gatherings have been making a strong comeback in recent years, bringing much-needed connection and joy. However, the sense of isolation some people have felt remains a reality. Encouragingly, a global survey commissioned by Barilla in August 2023 and research conducted by Barilla Group in collaboration with the University of Minnesota in May 2024 show that 60% of individuals acknowledged eating alone more often over the past two years. Despite this, those who have embraced family or shared meals on a weekly basis are experiencing notable improvements in mental well-being, reporting increased happiness, mood, and a stronger sense of connectedness. It’s a powerful reminder of the positive impact that shared moments around the table can have on our lives.
So, what’s stopping people from going back to shared and family meals? 37% of people cited geographical distances from family, making Ticket to Togetherness, which encourages physically connecting loved ones through food, that much more pertinent.
“The best moments of togetherness are ones spent sharing a comforting meal with one another, especially when it’s pasta. We see Barilla pasta as a catalyst and unifying symbol for togetherness. Our effort to reunite loved ones shows our sign of love for our fans.”Angie Cotter, Marketing Director, U.S. Pasta Category, Barilla“At Barilla, we recognize that some of the most treasured memories in life are formed around the table with loved ones, but demanding schedules can pull us apart from what matters most. This World Pasta Day, we are providing families and friends the opportunity to reconnect and celebrate togetherness around a shared meal to foster deeper connections and enjoy moments that last a lifetime.”Ilaria Lodigiani, Marketing Officer, Barilla