AWL Agri Business Limited, formerly known as Adani Wilmar Limited, has expanded its Fortune brand by launching Fortune Cake Premix, catering to the B2B and HoReCa segments. Available in Classic Vanilla, Premium Vanilla, and Premium Chocolate, the premix provides a reliable and high-quality solution for professional bakers, cloud kitchens, and catering services.
Designed for efficiency and consistency, the egg-free formulation meets the needs of vegetarian and health-conscious consumers. The premix ensures uniform texture, rich flavors, and easy preparation, making it a preferred choice for bakery professionals seeking time-saving and customizable solutions.
Backed by extensive market research, this launch reflects AWL Agri Business’s commitment to premium, standardized bakery solutions. With the bakery premix market still under-penetrated, the company sees strong growth potential in this segment.
Mukesh Mishra, Senior Vice President – Sales & Marketing, AWL Agri Business Limited, stated:
“For years, AWL Agri Business Limited has been a trusted supplier to the B2B and HoReCa segment, delivering quality ingredients that professionals rely on. The Fortune Cake Premix is a natural extension of this commitment. We’ve listened to our partners and developed a product that addresses their need for consistency, efficiency, and versatility in the baking process. It leverages the trust and quality associated with the Fortune brand.”He further added:
“By targeting a broad spectrum of culinary experts, we are significantly expanding our consumer base. We believe that the premix segment is still under-penetrated with significant scope for growth and disruption. We are confident that our new product will elevate our positioning in the Food FMCG category.”
With this launch, AWL Agri Business strengthens its presence in the bakery segment, ensuring professional-grade baking solutions are widely available in urban markets nationwide.
AWL Agri Business Limited, formerly known as Adani Wilmar Limited, is one of India’s leading Food FMCG companies. The company has a diverse portfolio spanning edible oils, food products, personal care, and industry essentials. Its flagship brand, Fortune, is a household name, offering a range of high-quality products, including edible oils, wheat flour, rice, and ready-to-cook solutions. AWL Agri Business serves both B2B and HoReCa segments, delivering innovative and reliable food ingredients. With a strong focus on sustainability, quality, and innovation, the company continues to expand its market presence, catering to evolving consumer and industry needs across India.