Indians are becoming more and more health-conscious with time. They thus desire to include more of healthy food to their diet and the present challenging scenario of COVID-19 has given a greater push to this modification in lifestyle. Among the healthy foods, soya chunks have been gaining acclamation among both vegetarians and non-vegetarians. Keeping in mind the market trend, APIS India, a leading FMCG company, has recently included soya chunks to its wide array of food products, which comprises of Fruit Jams, Ginger Garlic Paste, Green Tea, Honey, Pickles, and Premium Dates.
With this launch, the company has stepped into into soya value-added segment, putting in another nutritious product to its portfolio. The product will now be made available throughout the country offering consumers a hygienic, protein-rich vegetarian meal choice with economical cost and superior quality.
Containing 52% protein, high fibre and minerals content and with <1% fat, these soya chunks are highly nutritious. They are affordably priced at 45gm for Rs 10; 80gm for Rs 20 and 200gm for Rs 45 besides there is an introductory consumer offer too. The product can be bought from retail stores across Andhra Pradesh, Bihar, Delhi NCR, Maharashtra, Uttar Pradesh and West Bengal. The company has decided to start manufacturing of these products at their manufacturing unit in Roorkee, Uttrakhand.
Speaking on the launch, Pankaj Mishra, CEO of Apis India declared- “Soya chunks category is dominated by regional brands with only few national level firms. With this release, we have included another healthy category to our product portfolio and desire to take this segment to greater heights. With this, we target to capture market share of 5% in the next one year.”
He informed that soya chunks are a good source of proteins, particularly for vegetarians. The protein content is much higher in soya chunks than that of meat, eggs, and milk which is over 50% and aids in overall body growth, muscle building & maintaining heart health.
As per a study conducted in 2015, soya chunks are also potential of loweing bad cholesterol in the body and hence, enhancing heart health.