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Since the outbreak of coronavirus pandemic, the discussion around health and wellness is focussed mainly on building and maintaining natural immunity. According to some recent reports, since the pandemic, there has been visible switching towards traditional immunity boosters and this trend stills seems intact. With rising focus on the requirements of the consumers, APIS India, one of the fast growing Fast-Moving Consumer Goods (FMCG) brands has launched raw and unfiltered apple cider vinegar. The product can be purchased at a cost of Rs 349 for 500g bottle from retail shops as well as from leading e-commerce platforms including Flipkart Supermart.

Pankaj Mishra, CEO of APIS India Limited stated- “Today, consumers have realized the significance of the natural immunity building and preventive healthcare. This has resulted to an upsurge in the conscious consumption of health-giving foods which are rich in nutrition. One of them is apple cider vinegar which has attained popularity since it is a wonder ingredient bestowing a number of health benefits. Apis India is anticipating a larger share of the immunity market with existing Apis Himalaya honey and premium dates. At of now, our strategy is to escalate the products reach with the assistance of e-commerce and online stores.”

The newly unveiled product is prepared from real Himalayan apples gathered from the heart of Himalayas. It is purely natural as it is unfiltered, unpasteurized, unadulterated and raw having plethora of health properties. With this new launch, the company will focus on reinforcing the core product portfolio and will concentrate on health category.

This product is widely-acclaimed for its salubrious benefits ranging from good gut health, helps in healthy weight loss, enhanced blood sugar levels and insulin sensitivity, reduces cholesterol, aids in maintaining blood pressure and boosts natural immunity, and a lot more.

Shashank Gaurav
Author

A Zoophile scrambling the horizon for surreal subtleties, sheer poetic at heart and quite handy with life.

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