Amcor, a global leader in developing and producing responsible packaging solutions, has partnered with Fedrigoni – a global reference in the manufacturing of specialty papers for packaging, self-adhesive labels, graphic media, and RFID – to develop a recycle-ready flexible packaging solution for wet wipe application.
The combination of Amcor’s AmPrima Plus flow wrap and Fedrigoni’s semi-rigid label has produced a wet wipe pack that is recycle-ready in its entirety and can be recycled in polyethylene (PE) recycling streams across Europe.
This collaboration marks a significant breakthrough for the home and personal care industry. It accelerates the sector’s transition to recycle-ready packaging in line with regulations such as the EU’s Packaging and Packaging Waste Regulation (PPWR), which aims to reduce packaging waste and make all packaging on the European Union’s (EU) market recyclable by 2030.
The mono-material solution from Amcor and Fedrigoni unlocks advantages for brands, including potential savings in Extended Producer Responsibility (EPR) fees, reduced plastic usage, and a reduction in their packaging’s carbon footprint.
The PE-based flow wrap, combined with the PE-based semi-rigid label, offers excellent functionality and wipe performance throughout the lifetime of the pack. The new wet wipe packaging solution has been certified as recyclable by RecyClass and Institut cyclos-HTP.
Additionally, Amcor’s AmPrima Plus flow wrap solution can incorporate post-consumer recycled (PCR) content, paving the way for greater PCR integration ahead of the 2030 PPWR mandate, which will require plastic packaging to contain a minimum percentage of recycled content.
The unique composition of the AmPrima Plus wet wipe pack, combined with a patented semi-rigid label from Fedrigoni, allows brands to cut the weight of their packaging by up to 15% when compared to traditional, multi-material packs with a rigid label. The new pack has a lower carbon footprint by up to 55%, as calculated by Amcor’s ASSET life cycle assessment methodology, which is certified by The Carbon Trust. The solution’s weight-optimized design also helps brands save on EPR fees, with a possible reduction of up to 35%.
“Innovation requires cooperation and collaboration. By combining the AmPrima wet wipe flow wrap with Fedrigoni’s semi-rigid label, Amcor and Fedrigoni have achieved something special—a complete pack that is designed for recycling in the PE recycling stream.”
– Geoffrey Gendebien, Marketing Manager, Home & Personal Care at Amcor.
“As a challenging and technical sector, improving the recycle-readiness of home and personal care products will be instrumental to the success of the PPWR regulation. By combining Fedrigoni’s leadership in adhesive labeling with Amcor’s expertise in responsible packaging, we are proud to offer a solution that champions customer-centric design. This collaboration also represents an acceleration in the Fedrigoni Group’s innovation processes and is consistent with our ESG strategy to 2030, which aims to have 100% of materials designed for optimal recyclability and end-of-life recovery.”
– Federico Lanzi, Marketing and R&D Director at Fedrigoni Self-adhesives.
Amcor is a global leader in packaging solutions for consumer and healthcare products. With industry-leading innovation capabilities, global scale, and technical expertise, we help our customers grow and meet the needs of millions of consumers every day. Our teams develop responsible, more sustainable packaging in flexible and rigid formats across multiple materials. Supported by a commitment to safety, ~70,000 colleagues across ~140 countries bring our global capabilities to local customers and provide local access to global brands. Our work is guided by our purpose of elevating customers, shaping lives, and protecting the future.
Fedrigoni was founded in 1888 in Verona, Italy, Fedrigoni is synonymous with excellence in the world of labels and self-adhesive materials, specialty papers for packaging and creative communication, and RFID solutions. With nearly 6,000 people in 28 countries and 78 facilities, including production sites and cutting and distribution centers, the Group sells and distributes more than 25,000 products in 132 countries.