Dhara has partnered with leading women sportspersons as brand ambassadors for its most recent digital campaign #RestartIndia to motivate the whole nation to get back to dynamic living amidst the disorderly alterations in lifestyles of most of the people due to the ongoing pandemic situation. The new campaign, designed by the brand and implemented by Mixed Route Juice, is live on social media platforms including Facebook, Twitter, and Instagram.

India’s frontline female athletes Deepa Malik, Manika Batra, Manu Bakher, Mary Kom, and Smriti Mandhana join and promote the campaign #RestartIndia Active Living with Dhara Refined Vegetable Oil to help the public achieving the perfect balance of health and fitness.

It is rich in MUFA (monounsaturated fatty acids) and contains moderate amount of PUFA (polyunsaturated fatty acids). It holds more omega 3 content than the commonly available cooking oils. Since it is also enriched with Vitamins A and D and is rich in vitamin E, it is the right power dose of vitamins to have an active and agile living.

The eight-week long campaign, will include five video-challenges hosted by five eminent athletes, motivating the whole country to make a modification in their daily lifestyle, push forward, move faster, and become more energetic than ever.

Dinesh Agrawal, business head of Dhara, Mother Dairy Fruit and Vegetable Private Limited declared- “The new campaign revolves around the aim of encouraging our consumers to unbolt their ambitions, make new starts, comprehend their wished and rediscover themselves.

Since 2018, Dhara has been talking about ZaraSa Badlaav, and #RestartIndia campaign works on the similar idea. The campaign #RestartIndia is synonymous to the country’s flexibility and so it is time for the country’s citizens to come back to active living and make Zara Sa Badlaav in their daily lives. We are pleased that leading names from the sports fraternity have come forward to join and support our initiative and assist us disseminate our messaging in a positive manner.”

Amrita Sharma, creative head of Mixed Route Juice stated- “We desired to come up with a never seen before face of Dhara Cooking Oils. A face that’s more focussed towards maintaining an active lifestyle than just eating good. When the nation was engrossed in lockdown and unlockdown, #RestartIndia comes as a breath of freshness with India’s favourite athletes too motivating the cause.”

The digital campaign also comprises of additional consumer awareness initiatives such as live doctor sessions and sharing healthy recipes that can be made with just 30gm of oil. The brand has tied up with regional doctors mainly gynaecologists, paediatricians, and psychiatrist to help consumers discuss about their experiences and receive guidance and consultancy from experts of respective fields.


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