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Agoro Carbon Alliance, a global company created for farmers to generate additional income through positive climate action.

Agro Carbon Alliance launches today in India. Backed by Yara, a global leader in crop nutrition agriculture and integrated with Yara’s global reach, relationships with local farmers and nearly 115 years of proven agricultural innovation, it aims to build a more sustainable and profitable food future.

With 58% of the population currently engaged in agriculture as their main source of income, agriculture’s share of gross value added is 17.8% in FY20 and agricultural exports represent $32.12 billion for April 2020 and January 2021. Given these statistics, the Indian food industry is poised for massive growth and greater contribution globally, and the future of the agricultural industry is expected to see multiple growth.

In India, it will enable Indian farmers to generate an additional, sustainable income from carbon cropping while maintaining or even increasing crop yields. It puts Indian farmers at the center of the solution by incentivizing and enabling them to change practices and connecting them to the growing number of businesses that are looking to achieve their climate pledges.

Speaking on the launch, Prithviraj Sen Sharma, managing director, Agoro Carbon Alliance India, said, “India’s resourceful farmers have been at the forefront of major agricultural revolutions. Agoro aims to foray into the next major planetary-scale agricultural revolution with farmers spearheading the approach locally. Agoro Carbon will provide state-of-the-art digital connectivity to millions of Indian farmers, enabling hyperlocal and granular decision support mechanisms. The platform will further create direct market linkages and enable the discovery of the local grower globally. We are excited and humbled today at Agoro Carbon Alliance India to be working closely with Indian farmers, leveraging a strong ground network of local Yara Crop Nutrition Centers to adopt newer, holistic ways of thinking for our collective future on this planet. We are looking forward to the alliances in India that will allow us to make our vision a reality soon.”

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