In this exclusive interaction with Claus from Food Infotech, Yair Gellis, Vice President, Marketing & Business Development of Polysack Flexible Packaging Limited articulated his views on the evolution of recent partnership of Polysack with STS Print, including revealing the reasons behind why he believes there is going to be a significant demand for their recent packaging solutions that has been developed using the latest technology for the Food & Beverages Industry, especially post COVID-19 and much more.
Edited Excerpts Below:
i. Would you tell us more about Polysack and its partnership with STS Print and what’s the change that Polysack visualizes for the future through this partnership?
Polysack is a long-standing partner of STS and we look forward to continuing this partnership and strengthening the commercial relationship. STS serves as our partner in new developments. They’re continuously adopting new products in order to bring new solutions that promote a circular economy to their customers. New developments are already in the process and we hope to be able to present them soon. We welcome such partners!
ii. Can you let us know a bit about the latest solution that you offer and its features that have been developed in partnership with STS Print and how are they unique today?
The solution we promoted with STS brings to the market a new packaging made entirely of one polymer. This is not just a polymer but a PE that is commonly used and easy to recycle anywhere in the world.
The packaging is based on PackNCycle film, developed by Polysack. Uniqueness is in Mono Direction Orientation (MDO) Technology that gives it unique features and allows it to replace other non-recyclable solutions.
In order to provide as environmentally responsible packaging as possible, the entire printing process done by STS is done with water-based inks and not organic solvent.
iii. Can you describe Polysack’s mono-material flexible packaging and also let us know what makes it 100% recyclable?
Our PackNCycle film is based entirely on the purity of PE, the most common and recyclable polymer in the world. The film is laminated to another inner layer film, which is also made of PE produced by ordinary extrusion processes. Between the two films, of course, come the printing ink and the lamination adhesive. This way you get a laminate that is made mostly (>95%) of PE and can be recycled.
iv. Please explain to us about those properties that are being added to your latest solution, which makes it a better choice for your consumers, as compared to traditional films that were in use earlier.
Our films come to replace other traditional films such as BOPET or BOPP. If the latter films are laminated to the PE film, there is mixing of different polymers and the laminate cannot be recycled. In this case, the only solution is to burn the film for energy or send it to a landfill. These solutions are less environment-friendly compared to the recycling we offer with our film. We constantly work on developing more solutions. Therefore, we invest significant amount of our annual revenue in R&D.
v. Currently, in how many countries have you been actively selling your product which is packed with such unique features and finding its use in multiple applications?
Polysack films are used by flexible packaging converters that represent 45% of the European and the North American markets and we currently have 150 different projects with those converters. Many of them are already in the commercial phase and others in various validation steps. Since our products promote a circular economy, the demand is growing worldwide and the CAGR of sales has been 300% in the last couple of years.
Pack’N’Cycle solution has been proved to work in various applications such as dry food, pet food, homecare and detergent products, wet wipes, powder and liquid packages, fresh food packages and more.
vi. Currently, do you foresee any major barrier or barriers to exist in this market that could affect the demand for your product?
Our PackNCycle film is suitable for any flexible plastic packaging. This includes those used for food packaging such as dry and fresh food, animal feed, powders and liquids, detergents, industrial bags, medical packaging, cosmetics, etc.
In fact, our technology works with almost every flexible packaging, except in cases of cooked or retort food packages that require resistance to extremely high temperatures during production.
We do not anticipate barriers in this market. Our films are designed so that they can work with the existing converting equipment and packaging lines, at the same output, without compromising the protection they provide to the packaged product.
vii. Since, we have crossed 2 years since the onset of COVID-19, can you tell us the single most factor according to you that is likely to improve the demand for the recent solutions offered by you in the market today?
COVID-19 has brought with it a significant increase in household food consumption. Along with it, of course, came the demand for plastic food packaging. We also felt the rise in demand. Another change that COVID-19 has brought with it is that countries have realized that they need local waste treatment solutions. In moments of crisis, a country can find itself very quickly cut off from the rest of the world. The waste can no longer be sent for treatment to another country. Therefore, fully recyclable packaging like the one we offer has become increasingly relevant.