Alpro has disclosed a new five-year health and sustainability action plan.  It has also acclaimed plans to invest €30m in two of its production units.

The objectives set up by the company, which is celebrating its 40 successful years since establishment, comprises steps to cut down the use of water, alleviate environmental impact and provide consumers with greater lucidity.

The report called ‘Feeding the Future With Plants’, encompasses the motive to publicize the transition to a circular economy with 100% recyclable Alpro packs (currently, it is at 76%).

Apart from this, Alpro focusses to adopt plant-based alternatives to yogurt in paper-based packaging.

The plant-based manufacturer also informed that it would delineate clear action plans for switching to regenerative agriculture, with an aim on biodiversity and water use, while lowering its water footprint per product by 60%.

“The diets we have adopted are no more sustainable for the planet, so we have to modify the way we look at food production and consumption,” Sue Garfitt, Alpro’s general manager declared.

He also said- “Millions of people are more cautious of the personal and environmental benefits of plant-based foods and our goal is to accomplish a fundamental dietary transition to more plant-based eating by 2025.  This new report translates this objective into definitive commitments.”

Other missions include- bringing extra diversity into the brand’s portfolio by using at least 9 different plant-based ingredients, and adopting transparent, easy-to-read nutrition labelling at the front of the pack to 100% of Alpro products.

Alpro revealed that its newly announced €30 million investment in its production units in UK, Kettering, and Wevelgem, Belgium will support its goals set up for 2025.

The UK site, providing employment to 200 individuals, will be granted a major proportion of the investment to create a new high-speed packaging line to produce 75 million extra soya, rice, oat, and coconut drinks packs annually.

As per the Alpro’s claims, its products are regularly bought by one out of three UK households, and the investment depicts the tremendously rising demand for plant-based products.

The brand recently broadened its Big Pot range in the UK with the implementation of a 100% oat-based yogurt alternative.

Author

A Zoophile scrambling the horizon for surreal subtleties, sheer poetic at heart and quite handy with life.

Write A Comment